Media & communications
Audience analytics for a media group
Automated ingestion from five social networks and per-platform dashboards to decide with data, not guesswork.
Result
15 h
saved every week
Sector
Media & communications
Technology
Apache Airflow · Metabase · Base de datos relacional
The challenge
The group published on Instagram, Facebook, X, TikTok and YouTube, but measured each network separately and by hand. Consolidating weekly performance took hours and arrived too late to act on.
The solution
We built a platform that automatically pulls data from all five networks —orchestrated with Apache Airflow—, stores it in a structured database and surfaces it in per-platform Metabase dashboards: KPIs, posts, engagement and trends.
The editorial team went from collecting metrics by hand to a single source of truth that updates itself. It is now being extended with a conversational AI query layer.